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2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Mason School of Business Administration |
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BUAD 417 - International Finance
Fall or Spring (3) Boschen Prerequisite(s): ECON 101 , ECON 102 , or the equivalents
A study of the foreign exchange markets, the relation between Interest rates and exchange rates, and the current international monetary system. Specific course topics include borrowing and lending opportunities in international financial markets, international trade finance, the management of risks associated with exchange rate fluctuations, the analysis of currency crises, and the assessment of sovereign risk.
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BUAD 419 - Valuation
Fall or Spring (3) Cici Prerequisite(s): BUAD 323
A study of enterprise valuation both from an academic and industry perspective. Topics include an analysis and application of multiple valuation approaches and an exploration of differences in valuation approaches for public, private, and distressed firms. The goal is to develop insight into how financial managers can create value for their shareholders, understand other value drivers, and learn how to incorporate them in the enterprise valuation process.
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BUAD 420 - Financial History
Fall or Spring (3) Merrick
A study of the evolution of financing arrangements, financial risk, current institutions, government policies, and the forces driving booms, busts, and financial panics. The course begins with an eclectic survey of the financial record, highlighting relevant financial theory as well as history. The final part of the course highlights the role of history in helping to shape current debate on the appropriate policy responses to macro-financial problems.
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BUAD 421 - Student Managed Investment Fund
Fall and Spring (3) Haltiner Prerequisite(s): BUAD 323 and instructor permission.
The purpose of this course is to provide portfolio management and security analysis experience through the management of the Mason School Student Managed Investment Fund (SMIF). Students select companies from an S&P stock universe, do research on their business model and competitive environment, make forecasts of future financial performance and perform valuation analyses, write an investment report and present orally a recommendation to their colleagues and faculty for inclusion in a real endowment portfolio of common stocks. This course may be repeated one time.
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BUAD 422 - Applied Financial Concepts
Spring (3) Staff Prerequisite(s): BUAD 323 and consent of the instructor.
The goal of this course is to expose the student to practices and developments within several specialized areas of the financial services sector through the case method of instruction. Key objectives are to develop the student’s problem solving ability and oral and written communication skills through the quantitative and qualitative analysis of actual business situations. Active student participation in case discussion and analysis is required. This course is offered through the Distinguish program, and requires an application.
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BUAD 423 - Corporate Financial Strategy
Fall or Spring (3) Bryce Prerequisite(s): BUAD 323
Advanced topics in the theory and practice of financial decision-making. Cases and readings are used to examine the tools and techniques of financial strategy formulation and implementation under various environmental settings.
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BUAD 426 - Fundamentals of Hedge Fund Management
Spring (1) Staff. Prerequisite(s): BUAD 323 and consent of the instructor.
This course is designed to give students a broad overview of the hedge fund industry and what is needed to launch a hedge fund and hedge fund manager by providing an overview of hedge fund structures, primary internal and external parties, and key regulatory, legal, and ethical considerations. This course is offered through the Distinguish program, and requires an application. Graded Pass/Fail.
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BUAD 431 - Strategic Analysis and Consulting
Fall or Spring (3) Staff Prerequisite(s): Junior standing. Students may not be concurrently enrolled in BUAD 431 and BUAD 300 .
The course will focus on the process of analysis and consulting. Students will engage with a variety of tools for data collection, information gathering, interviewing, and the evaluation of hard and soft data sources. Students will develop an appreciation for the multiple moving parts in a consulting assignment through a case competition and an engagement for a specific organization.
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BUAD 435 - Teams: Design, Selection, and Development
Fall or Spring (3) Wilson Prerequisite(s): BUAD 317 or equivalent
This course is designed to develop the knowledge and skills to enable students to improve the performance of most teams. Working in teams has become the norm in most organizations, yet most people have many misconceptions about what makes groups effective. Groups can be exhilarating or maddening. This course will cover work in a variety of teams including: project teams, self-directed teams, research teams, consulting teams, and multinational teams. Topics include: team design, principles of selection, team performance management and rewards, managing transnational teams, and team facilitation.
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BUAD 436 - Business and Society
Fall or Spring (3) Staff Prerequisite(s): Junior standing
This course explores the complex relationship between business and the wider social context in which it operates and the challenges leaders face in balancing their economic, ethical, legal, and citizenship responsibilities to their various stakeholders. In this era of ‘globalization’ corporations may be as large as nations in terms of economic and social impact. Topics Include: corporate social responsibility, and citizenship, ecological and natural resource concerns, business-government relations, technological change, public relations, and corporate governance.
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BUAD 437 - Change Management and Organizational Transformation
Fall and Spring (3) Staff Prereq/Corequisite(s): BUAD 317 or consent of the instructor
The course will focus on effective process design, change management, and transforming the organization through changes in process, people, and technology. Topics will include stakeholder analysis, goal/strategy alignment, generating buy-in, effectively informating processes, performance measurement and incentives.
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BUAD 438 - Leadership
Fall or Spring (3) Granger Prerequisite(s): BUAD 317 . Senior standing
This field-based course is designed to develop the ability to work with and through others in order to make effective contributions as a member of an organization. The course emphasizes developing a leadership orientation, understanding critical leadership issues and developing appropriate leadership skills.
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BUAD 441 - Social Entrepreneurship
Fall or Spring (3) Staff Prerequisite(s): Junior or Senior standing.
Social Entrepreneurs create innovative and sustainable solutions to critical social and environmental challenges, using strategies from business. This course integrates the concepts of social responsibility, sustainable business, nonprofit and for-profit management, and consulting practice by applying these frameworks to specific issues in domestic and international contexts.
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BUAD 442 - The Psychology of Decision Making
Fall or Spring (3) Langholtz Prerequisite(s): BUAD 231 or the equivalent and senior standing (GER 3)
An examination and analysis of the cognitive factors that aid or hinder choosing alternative courses of action. The major emphasis will be on psychological processes underlying choice and judgment. Applications to business decisions and policy making will be considered. (Cross listed with PSYC 442 )
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BUAD 443 - Entrepreneurial Ventures
Fall or Spring (3) Henshaw Prerequisite(s): BUAD 311 , BUAD 323 , BUAD 350 ; or consent of the instructor
Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operation and ultimate success of the venture based on enterprise.
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BUAD 444 - Entrepreneurship Consulting
Fall (2) Henshaw, Monark
Students will work with real business organizations as consultants under the guidance of the Entrepreneurship Center. This opportunity will involve students in many phases of problem solving and organizational development in launching entrepreneurial ventures. Students will work in teams to address challenges requiring independent analysis and interdisciplinary thinking, while also developing analytical thinking, interpersonal, and communication skills. The course will involve field work and independent research on project (s) that extend across the fall and spring semesters, so students must enroll in both semesters.
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BUAD 445 - Entrepreneurship Consulting
Fall and Spring (2) Henshaw, Monark Prerequisite(s): Junior or Senior standing.
Students will work with real business organizations as consultants under the guidance of the Entrepreneurship Center. This opportunity will involve students in many phases of problem solving and organizational development in launching entrepreneurial ventures. Students will work in teams to address challenges requiring independent analysis and interdisciplinary thinking, while also developing analytical thinking, interpersonal, and communication skills. The course will involve field work and independent research on project(s) that extend across the fall and spring semesters; students must enroll in both semesters.
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BUAD 446 - Consumer Behavior
Fall or Spring (3) Szykman Prerequisite(s): BUAD 311
The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.
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BUAD 447 - Customer Experience Management
Fall or Spring (3) Hess Prerequisite(s): BUAD 311
To be competitive in today’s marketplace, service organizations must provide a quality experience for their customers. Customer experience management (CEM) is the process of strategically managing a customer’s entire experience with a company. Specifically, this course identifies the key dimensions on which customer perceptions of service excellence are based, and describes strategies for offering superior customer service. Students will gain a better understanding of how customers evaluate service firms; they will also have a “tool kit” of ideas, measures and techniques to help improve service excellence.
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BUAD 448 - Marketing Strategy
Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311 or consent of the instructor
Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.
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BUAD 450 - Global Marketing
Fall or Spring (3) Swan Prerequisite(s): BUAD 311
This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.
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BUAD 451 - Customer Insights for Innovation
Fall or Spring (3) Luchs Prerequisite(s): BUAD 311 or consent of the instructor.
Many business opportunities and decisions depend on an understanding of customers’ values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified.
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BUAD 452 - Marketing Research
Fall or Spring (3) Rahtz Prerequisite(s): BUAD 311 and an introductory course in statistics; or consent of instructor
Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.
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BUAD 453 - Sustainability Inspired Innovation and Design
Fall or Spring (3) Luchs Prerequisite(s): BUAD 311
Many companies are embracing sustainability as the inspitation and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”. This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of “Design Thinking” in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.
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BUAD 456 - Advertising and Digital Marketing
Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311
A study of how to use advertising and marketing communications, with special emphasis on digital media, to build and sustain relationships with consumers. Development of an integrated marketing communication campaign will emphasize the presentation of products to consumers through relevant media to include digital channels. Target market identification, situation analysis, promotional stragegy and tactics, and evaluation within budgetary constraints will be stressed.
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BUAD 457 - Creative Problem Solving
Fall or Spring (3) Olver
A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.
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BUAD 460 - Big Data Analytics
Fall or Spring (3) Murray Prerequisite(s): BUAD 231 or the equivalent, or consent of the instructor.
This course is designed to equip students with the kinds of analytical skills used in the era of Big Data to reveal the hidden patterns in, and relationships among, data elements being created by internal transaction systems, social media and the Internet of Things. Students will use the open source programming language R for the development of Data Mining (and other statistically-based) analytical solutions. No prior experience with programming is required. Note: Statistics equivalents defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 31, PSYC 301, or SOCL 353.
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BUAD 461 - Lean Six Sigma Toolkit
Fall or Spring (3) Blossom. Prereq/Corequisite(s): BUAD 350 ; or consent of the instructor
This course focuses on developing lean processes within a variety of operating environments. Tools and strategies leading to improved process management are included. The course also focuses on Six Sigma approaches to process quality and includes emphasis on tools and procedures for implementing Six Sigma strategies within organizations. Note: This course combines the existing BUAD 459 and BUAD 461 courses into a single course. Students who took BUAD 459 under a previous catalog may not take the new 3 credit BUAD 461 version.
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BUAD 462 - Healthcare Informatics
Fall or Spring (3) Kohli
Successful management of health delivery requires a scientific, information-driven approach. This course explores the use of information and information-based technologies to address challenges in rising costs, quality of health outcomes, and timely access to those who need healthcare. Through hands-on analysis of industry data students will diagnose issues, identify alternatives and develop a plan to deliver value-based healthcare. Topics include a comparative analysis of healthcare in other nations, digitization of health processes, health informatics exchange, accountable care organizations, and business model innovations in health sector. Students will learn about regulatory reforms in US health sector and various career opportunities in health sector.
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BUAD 464 - Sustainability/Green Supply Chain
Fall or Spring (3) Staff. Prerequisite(s): BUAD 350 or consent of the instructor.
This course focuses on the development of sustainable supply chains. Students will explore leading-edge initiatives by forward-thinking companies to (re)design and market products, source, manufacture, and eventually distribute them in an environmentally-, ecologically-, and socially- responsible way. Note: Formerly BUAD 480.
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BUAD 465 - Managing Supply Chains in a Digital Economy
Fall or Spring (3) Ganeshan Prerequisite(s): BUAD 350
Over the last five years, technology, specifically the WEB, has revolutionized the way firms do business with each other. The usual stumbling blocks of poor information availability: incompatible organizational structures and information systems, and the high cost of collaboration are being “blown to bits” by tailored supply chain initiatives and web-centric software. This course will explore these initiatives and tools that firms are using to manage supply chains and B2B integration.
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BUAD 466 - Developing Business Intelligence
Fall or Spring (3) Abraham Prerequisite(s): BUAD 350 ; or consent of the instructor
The course focuses on the collection, representation and analysis of evidence in support of decision making and process improvement. The course will examine hard and soft measures, criteria for evaluation, and performance measurement.
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BUAD 467 - Applied Predictive Analytics
Fall or Spring (3) Johnson-Hall Prerequisite(s): BUAD 231 or the equivalent, and BUAD 330 .
This course focuses on solving business problems with data using predictive techniques, particularly in situations where the problem statement is ambiguous. The course covers five integral elements of analysis including: 1) general problem framing, 2) framing analytics problems, 3) managing, evaluating and cleaning data, 4) methodology selection and 5) model building/reporting. This approach enables students to experience a predictive business analytics problem from start to finish with a particular emphasis on providing, receiving and implementing feedback for improvement. Note: Statistics equivalent defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 351, PSYC 301, or SOCL 353.
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BUAD 469 - Advanced Modeling Techniques
Fall or Spring (3) Murray. Prerequisite(s): BUAD 231 or the equivalent, and BUAD 352 , or consent of the instructor.
This course is designed to provide students with the skills necessary to develop advanced decision models using a variety of programming and database tools. These models apply concepts from probability theory and statistical inference across a broad range of business disciplines. Particular emphasis is placed on the development of Monte Carlo simulation models. Note: Statistics equivalent defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 351, PSYC 301, or SOCL 353.
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BUAD 474 - Negotiation
Fall or Spring (3) Stewart
This course introduces students to the art and science of negotiation through the study of well-documented historical negotiations, personal experience with live negotiation exercises, and the study of game theory. Students will focus on understanding the games that underlie most negotiations and developing the analytical tools and techniques required in negotiation.
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BUAD 482 - Project Management
Fall or Spring (3) Holmlin
This course will focus on the concepts and tools related to the management of projects within organizations. Students will examine all phases of project management including selection, planning, scheduling, control, and termination. Topics include writing project plans, developing work breakdown structures, project scheduling, resource management, earned value analysis, and project risk management.
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BUAD 490 - Independent Study
Fall and Spring (1-3) Staff Prerequisite(s): Submit approval form to the Undergraduate Business Program in the Mason School of Business.
A course designed to accommodate independent study. This course may be repeated for credit.
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BUAD 492 - Special Topics
Fall and Spring (0-3) Staff. Prerequisite(s): Consent of the instructor.
A course designed for special topics and for special opportunities to utilize the expertise of a faculty member. This course may be repeated for credit.
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BUAD 493 - Special Topics
Fall, Spring or Summer (1-3) Luchs
This course addresses emerging issues or specialized content related to a selected global region. Topics may include economics, innovation, entrepreneurship, information technology, operations, or strategy. This course may be repeated one time in a different location
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