Mar 28, 2024  
2015 - 2016 Undergraduate Catalog 
    
2015 - 2016 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 456 - Advertising and Marketing Communications


Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311  

A study of the relationship of demand stimulation to business management. Development of an advertising campaign will emphasize the presentation of products to consumers through relevant media. Target market identification, situation analysis, promotional strategy and tactics, and evaluation within budgetary constraints will be stressed.