Apr 29, 2024  
2016 - 2017 Undergraduate Catalog 
    
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2016 - 2017 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 311 - Principles of Marketing

Fall and Spring (3) Kourmadas, Rahtz Prerequisite(s): ECON 101  and ECON 102 , or consent of the instructor.

A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.