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Apr 18, 2024
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2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 446 - Consumer Behavior Fall or Spring (3) Szykman Prerequisite(s): BUAD 311
The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.
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