Sep 21, 2019  
2017 - 2018 Undergraduate Catalog 
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 452 - Marketing Research

Fall or Spring (3) Rahtz Prerequisite(s): BUAD 311  and an introductory course in statistics; or consent of instructor

Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.