Jun 18, 2019  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 453 - Sustainability Inspired Innovation and Design


Fall or Spring (3) Luchs Prerequisite(s): BUAD 311  

Many companies are embracing sustainability as the inspitation and impetus for the next wave of product and service innovation.  In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to "do well while doing good". This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of "Design Thinking" in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.