Mar 29, 2024  
2018 - 2019 Undergraduate Catalog 
    
2018 - 2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 446 - Consumer Behavior


Fall or Spring (3) Szykman Prerequisite(s): BUAD 311  

The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.