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Mar 28, 2024
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2018 - 2019 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 448 - Marketing Strategy Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311 or consent of the instructor
Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.
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