Aug 07, 2020  
2012 - 2013 Graduate Catalog 
2012 - 2013 Graduate Catalog [ARCHIVED CATALOG]

LAW 318 - Advertising Law

This short course provides an introduction to the laws and regulations relating to advertising and marketing in the United States. Topics to be covered will include the assessment of truth and falsity in advertising, copyright law, trademark and unfair competition law, rights of publicity and privacy, and FTC and other regulatory schemes. Grades will be based on a final examination.