BUAD 598B - CAM - Business to Business Marketing

Credits: (6)

The “Customer-Driven Decision Making” module focuses on preparing students for careers in marketing management, primarily in product and brand management for consumer goods (B2C marketing.) The module is organized around the structure and content of a basic marketing plan, with the goal that students will develop a rich understanding of the tools and frameworks of product or brand management as they are applied in the contemporary customer-driven organization.