Mar 29, 2024  
2013 - 2014 Graduate Catalog 
    
2013 - 2014 Graduate Catalog [ARCHIVED CATALOG]

BUAD 540 - Marketing Management


3

Focuses on developing integrated marketing programs that address customer needs, competitive activity, channel and supplier behavior, macro environmental factors, and market evolution. Emphasis is placed on assessing the market and developing a responsive marketing mix: product policy, pricing, channels of distribution, integrated marketing communications, and support structure.