Mar 28, 2024  
2013 - 2014 Undergraduate Catalog 
    
2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]

Process Management and Consulting, Marketing Concentration, BBA


Degree Requirements for the Majors Program:


Degree candidates must be students in good academic standing who have satisfied all general education and proficiency requirements; earned at least 60 semester credits in Arts and Sciences academic subjects; satisfied all core and major requirements of the Mason School of Business; and earned at least 120 semester hours of academic credits.

The Undergraduate Business Core Program common to all majors is as follows:

Strategy Course*:


Students must also take one of the following strategy courses.

*Students may not apply both BUAD 431  and BUAD 432  towards the 120 hour degree requirement. Students may not apply both BUAD 432  and BUAD 433  towards the 120 hour degree requirement.  Students may, however, apply both BUAD 431  and BUAD 433  towards the 120 hour degree requirement. Students completing an Entrepreneurship concentration are required to take BUAD 433 .

Major Computing Requirement:


All students are required to complete BUAD 330  and use computer-based approaches within the curricula of the Mason School of Business. Students are required to submit papers and write-ups using current  software applications. Students also are required to use spreadsheets in preparing analyses, and presentation software in preparing presentations. It is required that students acquire a laptop computer and appropriate  software. Computer labs are also available on campus.

Process Management and Consulting Major


The major in Process Management and Consulting requires 12 credit hours in addition to the Core Program.

Additional Requirements:


Students must take one of the following courses as part of the 12 credit hour requirement.

Concentration in Marketing


Students wishing to major in Process Management and Consulting with a concentration in Marketing must satisfy the requirements for the Process Management and Consulting major and complete an additional six credit hours in advanced-level Marketing to be chosen from the following: