|
|
2015 - 2016 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
|
|
|
|
| |
Mason School of Business Administration |
| |
-
BUAD 447 - Customer Experience Management
Fall or Spring (3) Hess Prerequisite(s): BUAD 311
To be competitive in today’s marketplace, service organizations must provide a quality experience for their customers. Customer experience management (CEM) is the process of strategically managing a customer’s entire experience with a company. Specifically, this course identifies the key dimensions on which customer perceptions of service excellence are based, and describes strategies for offering superior customer service. Students will gain a better understanding of how customers evaluate service firms; they will also have a “tool kit” of ideas, measures and techniques to help improve service excellence.
|
| |
-
BUAD 448 - Marketing Strategy
Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311 or consent of the instructor
Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.
|
| |
-
BUAD 450 - Global Marketing
Fall or Spring (3) Staff Prerequisite(s): BUAD 311
This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.
|
| |
-
BUAD 451 - Customer Insights for Innovation
Fall or Spring (3) Staff Prerequisite(s): BUAD 311 or consent of the instructor.
Many business opportunities and decisions depend on an understanding of customers’ values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified.
|
| |
-
BUAD 452 - Marketing Research
Fall or Spring (3) Rahtz Prerequisite(s): BUAD 311 and an introductory course in statistics; or consent of instructor
Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.
|
| |
-
BUAD 453 - Sustainability Inspired Innovation and Design
Fall or Spring (3) Luchs Prerequisite(s): BUAD 311
Many companies are embracing sustainability as the inspitation and impetus for the next wave of product and service innovation. In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”. This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of “Design Thinking” in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.
|
| |
-
BUAD 456 - Advertising and Marketing Communications
Fall or Spring (3) Edmiston Prerequisite(s): BUAD 311
A study of the relationship of demand stimulation to business management. Development of an advertising campaign will emphasize the presentation of products to consumers through relevant media. Target market identification, situation analysis, promotional strategy and tactics, and evaluation within budgetary constraints will be stressed.
|
| |
-
BUAD 457 - Creative Problem Solving
Fall or Spring (3) Olver
A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.
|
| |
-
BUAD 460 - Big Data Analytics
Fall or Spring (3) Murray Prerequisite(s): BUAD 231 or the equivalent, or consent of the instructor.
This course is designed to equip students with the kinds of analytical skills used in the era of Big Data to reveal the hidden patterns in, and relationships among, data elements being created by internal transaction systems, social media and the Internet of Things. Students will use the open source programming language R for the development of Data Mining (and other statistically-based) analytical solutions. No prior experience with programming is required. Note: Statistics equivalents defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 31, PSYC 301, or SOCL 353.
|
| |
-
BUAD 461 - Lean Six Sigma Toolkit
Fall or Spring (3) Blossom. Prereq/Corequisite(s): BUAD 350 ; or consent of the instructor
This course focuses on developing lean processes within a variety of operating environments. Tools and strategies leading to improved process management are included. The course also focuses on Six Sigma approaches to process quality and includes emphasis on tools and procedures for implementing Six Sigma strategies within organizations. Note: This course combines the existing BUAD 459 and BUAD 461 courses into a single course. Students who took BUAD 459 under a previous catalog may not take the new 3 credit BUAD 461 version.
|
| |
-
BUAD 462 - Healthcare Informatics
Fall or Spring (3) Kohli
Successful management of health delivery requires a scientific, information-driven approach. This course explores the use of information and information-based technologies to address challenges in rising costs, quality of health outcomes, and timely access to those who need healthcare. Through hands-on analysis of industry data students will diagnose issues, identify alternatives and develop a plan to deliver value-based healthcare. Topics include a comparative analysis of healthcare in other nations, digitization of health processes, health informatics exchange, accountable care organizations, and business model innovations in health sector. Students will learn about regulatory reforms in US health sector and various career opportunities in health sector.
|
| |
-
BUAD 464 - Sustainability/Green Supply Chain
Fall or Spring (3) Staff. Prerequisite(s): BUAD 350 or consent of the instructor.
This course focuses on the development of sustainable supply chains. Students will explore leading-edge initiatives by forward-thinking companies to (re)design and market products, source, manufacture, and eventually distribute them in an environmentally-, ecologically-, and socially- responsible way. Note: Formerly BUAD 480.
|
| |
-
BUAD 465 - Managing Supply Chains in a Digital Economy
Fall or Spring (3) Ganeshan Prerequisite(s): BUAD 350
Over the last five years, technology, specifically the WEB, has revolutionized the way firms do business with each other. The usual stumbling blocks of poor information availability: incompatible organizational structures and information systems, and the high cost of collaboration are being “blown to bits” by tailored supply chain initiatives and web-centric software. This course will explore these initiatives and tools that firms are using to manage supply chains and B2B integration.
|
| |
-
BUAD 466 - Developing Business Intelligence
Fall or Spring (3) Abraham Prerequisite(s): BUAD 350 ; or consent of the instructor
The course focuses on the collection, representation and analysis of evidence in support of decision making and process improvement. The course will examine hard and soft measures, criteria for evaluation, and performance measurement.
|
| |
-
BUAD 467 - Applied Predictive Analytics
Fall or Spring (3) Staff Prerequisite(s): BUAD 231 or the equivalent, and BUAD 330 .
This course focuses on solving business problems with data using predictive techniques, particularly in situations where the problem statement is ambiguous. The course covers five integral elements of analysis including: 1) general problem framing, 2) framing analytics problems, 3) managing, evaluating and cleaning data, 4) methodology selection and 5) model building/reporting. This approach enables students to experience a predictive business analytics problem from start to finish with a particular emphasis on providing, receiving and implementing feedback for improvement. Note: Statistics equivalent defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 351, PSYC 301, or SOCL 353.
|
| |
-
BUAD 469 - Advanced Modeling Techniques
Fall or Spring (3) Murray. Prerequisite(s): BUAD 231 or the equivalent, and BUAD 352 , or consent of the instructor.
This course is designed to provide students with the skills necessary to develop advanced decision models using a variety of programming and database tools. These models apply concepts from probability theory and statistical inference across a broad range of business disciplines. Particular emphasis is placed on the development of Monte Carlo simulation models. Note: Statistics equivalent defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 351, PSYC 301, or SOCL 353.
|
| |
-
BUAD 474 - Negotiation
Fall or Spring (3) Stewart
This course introduces students to the art and science of negotiation through the study of well-documented historical negotiations, personal experience with live negotiation exercises, and the study of game theory. Students will focus on understanding the games that underlie most negotiations and developing the analytical tools and techniques required in negotiation.
|
| |
-
BUAD 482 - Project Management
Fall or Spring (3) Holmlin
This course will focus on the concepts and tools related to the management of projects within organizations. Students will examine all phases of project management including selection, planning, scheduling, control, and termination. Topics include writing project plans, developing work breakdown structures, project scheduling, resource management, earned value analysis, and project risk management.
|
| |
-
BUAD 490 - Independent Study
Fall and Spring (1-3) Staff Prerequisite(s): Submit approval form to the Undergraduate Business Program in the Mason School of Business.
A course designed to accommodate independent study. This course may be repeated for credit.
|
| |
-
BUAD 492 - Special Topics
Fall and Spring (0-3) Staff. Prerequisite(s): Consent of the instructor.
A course designed for special topics and for special opportunities to utilize the expertise of a faculty member. This course may be repeated for credit.
|
| |
Page: 1 <- Back 10 … 12
| 13
| 14
| 15
| 16
| 17
| 18
| 19
| 20
| 21
| 22
|
|
|
