Mar 28, 2024  
2019 - 2020 Undergraduate Catalog 
    
2019 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 

Mason School of Business Administration

  
  • BUAD 450 - Global Marketing


    Credits: (3)
    Prerequisite(s): BUAD 311  
    This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.
  
  • BUAD 451 - Customer Insights for Innovation


    Credits: (3)
    Prerequisite(s): BUAD 311  or consent of the instructor.
    Many business opportunities and decisions depend on an understanding of customers’ values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified. 
  
  • BUAD 452 - Marketing Research


    Credits: (3)
    Prerequisite(s): BUAD 311  and an introductory course in statistics; or consent of instructor
    Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.
  
  • BUAD 453 - Sustainability Inspired Innovation and Design


    Credits: (3)
    Prerequisite(s): BUAD 311  
    Many companies are embracing sustainability as the inspitation and impetus for the next wave of product and service innovation.  In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”. This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of “Design Thinking” in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.
  
  • BUAD 456 - Advertising and Digital Marketing


    Credits: (3)
    Prerequisite(s): BUAD 311  
    A study of how to use advertising and marketing communications, with special emphasis on digital media, to build and sustain relationships with consumers. Development of an integrated marketing communication campaign will emphasize the presentation of products to consumers through relevant media to include digital channels. Target market identification, situation analysis, promotional stragegy and tactics, and evaluation within budgetary constraints will be stressed.
  
  • BUAD 457 - Creative Problem Solving


    Credits: (3)
    A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.
  
  • BUAD 460 - Big Data Analytics


    Credits: (3)
    Prerequisite(s): BUAD 231  or the equivalent, or consent of the instructor.
    This course is designed to equip students with the kinds of analytical skills used in the era of Big Data to reveal the hidden patterns in, and relationships among, data elements being created by internal transaction systems, social media and the Internet of Things. Students will use the open source programming language R for the development of Data Mining (and other statistically-based) analytical solutions. No prior experience with programming is required.
    Note: Statistics equivalents defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 31, PSYC 301, or SOCL 353.
  
  • BUAD 461 - Lean Six Sigma Toolkit


    Credits: (3)
    Prereq/Corequisite(s): BUAD 350 ; or consent of the instructor
    This course focuses on developing lean processes within a variety of operating environments.  Tools and strategies leading to improved process management are included.  The course also focuses on Six Sigma approaches to process quality and includes emphasis on tools and procedures for implementing Six Sigma strategies within organizations.
    Note: This course combines the existing BUAD 459 and BUAD 461 courses  into a single course. Students who took BUAD 459 under a previous catalog may not take the new 3 credit BUAD 461 version.
  
  • BUAD 462 - Healthcare Informatics


    Credits: (3)
    Successful management of health delivery requires a scientific, information-driven approach. This course explores the use of information and information-based technologies to address challenges in rising costs, quality of health outcomes, and timely access to those who need healthcare. Through hands-on analysis of industry data students will diagnose issues, identify alternatives and develop a plan to deliver value-based healthcare. Topics include a comparative analysis of healthcare in other nations, digitization of health processes, health informatics exchange, accountable care organizations, and business model innovations in health sector. Students will learn about regulatory reforms in US health sector and various career opportunities in health sector.
  
  • BUAD 464 - Sustainability/Green Supply Chain


    Credits: (3)
    Prerequisite(s): BUAD 350  or consent of the instructor.
    This course focuses on the development of sustainable supply chains. Students will explore leading-edge initiatives by forward-thinking companies to (re)design and market products, source, manufacture, and eventually distribute them in an environmentally-, ecologically-, and socially- responsible way.
    Note: Formerly BUAD 480.
  
  • BUAD 465 - Managing Supply Chains in a Digital Economy


    Credits: (3)
    Prerequisite(s): BUAD 350  
    Over the last five years, technology, specifically the WEB, has revolutionized the way firms do business with each other. The usual stumbling blocks of poor information availability: incompatible organizational structures and information systems, and the high cost of collaboration are being “blown to bits” by tailored supply chain initiatives and web-centric software. This course will explore these initiatives and tools that firms are using to manage supply chains and B2B integration.
  
  • BUAD 466 - Developing Business Intelligence


    Credits: (3)
    Prerequisite(s): BUAD 350 ; or consent of the instructor
    The course focuses on the collection, representation and analysis of evidence in support of decision making and process improvement. The course will examine hard and soft measures, criteria for evaluation, and performance measurement.
  
  • BUAD 467 - Applied Predictive Analytics


    Credits: (3)
    Prerequisite(s): BUAD 231  or the equivalent, and BUAD 330 .
    This course focuses on solving business problems with data using predictive techniques, particularly in situations where the problem statement is ambiguous. The course covers five integral elements of analysis including: 1) general problem framing, 2) framing analytics problems, 3) managing, evaluating and cleaning data, 4) methodology selection and 5) model building/reporting. This approach enables students to experience a predictive business analytics problem from start to finish with a particular emphasis on providing, receiving and implementing feedback for improvement.
    Note: Statistics equivalent defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 351, PSYC 301, or SOCL 353.
  
  • BUAD 469 - Advanced Modeling Techniques


    Credits: (3)
    Prerequisite(s): BUAD 231  or the equivalent, and BUAD 352 , or consent of the instructor.
    This course is designed to provide students with the skills necessary to develop advanced decision models using a variety of programming and database tools.  These models apply concepts from probability theory and statistical inference across a broad range of business disciplines. Particular emphasis is placed on the development of Monte Carlo simulation models.
    Note: Statistics equivalent defined as BUAD 231, ECON 307, KINE 394, MATH 106, MATH 351, PSYC 301, or SOCL 353.
  
  • BUAD 474 - Negotiation


    Credits: (3)
    This course introduces students to the art and science of negotiation through the study of well-documented historical negotiations, personal experience with live negotiation exercises, and the study of game theory. Students will focus on understanding the games that underlie most negotiations and developing the analytical tools and techniques required in negotiation.
  
  • BUAD 482 - Project Management


    Credits: (3)
    This course will focus on the concepts and tools related to the management of projects within organizations. Students will examine all phases of project management including selection, planning, scheduling, control, and termination. Topics include writing project plans, developing work breakdown structures, project scheduling, resource management, earned value analysis, and project risk management.
  
  • BUAD 490 - Independent Study


    Credits: (1-3)
    Prerequisite(s): Submit approval form to the Undergraduate Business Program in the Mason School of Business.
    A course designed to accommodate independent study.
    This course may be repeated for credit.
  
  • BUAD 492 - Special Topics


    Credits: (0-3)
    Prerequisite(s): Consent of the instructor.
    A course designed for special topics and for special opportunities to utilize the expertise of a faculty member.
    This course may be repeated for credit.
  
  • BUAD 493 - Special Topics


    Credits: (1-3)
    This course addresses emerging issues or specialized content related to a selected global region.  Topics may include economics, innovation, entrepreneurship, information technology, operations, or strategy.
    This course may be repeated one time in a different location
 

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