BUAD 454 - Retailing/E-tailing

Fall or Spring (3) Staff Prerequisite(s): BUAD 311, BUAD 203 or the equivalent. (Not offered 2012-2013)

The course employs a managerial approach to identify, analyze, plan and control traditional Retail and E-tail businesses. While institutional elements are covered, the focus is on developing and executing an effective business strategy. Concepts will be explored which are applicable to both traditional retail environments and to web-based, E-tail business models.