Dec 11, 2025  
2016 - 2017 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  About William & Mary
  Academic Calendar 2016-2017
  Officers of Instruction
  Admission & Financial Aid
  Services
  Tuition and Other Expenses
  Academic Regulations
  Requirements for Degrees
  Majors & Minors
  Academic Departments, Programs, and Schools
  Course Descriptions
  University of St Andrews Joint Degree Programme
  Maps & Directions
  Index
HELP
2016 - 2017 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 311 -  Principles of Marketing

Fall and Spring (3) Kourmadas, Rahtz Prerequisite(s): ECON 101  and ECON 102 , or consent of the instructor.

A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.