BUAD 310 - Marketing in an International Environment

Summer (1-3) Edmiston

This course covers the fundamental principles and practices of marketing in today’s global economy. Students consider the international similarities and differences in marketing functions related to the economic, cultural, political, and technological factors of the environment. Topics will reflect the breadth of marketing activities - from insight generation, through innovation of products and service, and integrated communications - in a designated global region. Note: This course may not be used for fulfillment of BUAD 311 (Principles of Marketing) nor may it satisfy as a prerequisite for upper level marketing courses. Students may not receive credit for both BUAD 310 and BUAD 311.