Dec 01, 2021  
2017 - 2018 Graduate Catalog 
    
2017 - 2018 Graduate Catalog [ARCHIVED CATALOG]

BUAD 6811 - Global Business Immerson


(1.5-3)

The objectives of this course are: 1) to introduce students to the interactive concepts of marketing and culture, 2) to enable students to understand the cultural issues at the corporate, national and transnational levels, 3) to provide insights on effective marketing and management decision making in unfamiliar or cross-cultural settings, particularly with respect to various international contexts, and 4) most importantly to give students unique experiences with cultural immersion.