Oct 12, 2024  
2017 - 2018 Graduate Catalog 
    
2017 - 2018 Graduate Catalog [ARCHIVED CATALOG]

BUAD 5407 - Marketing


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Focuses on developing integrated marketing programs that address customer needs, competitive activity, channel and supplier behavior, macro environmental factors, and market evolution. Emphasis is placed on assessing the market and developing a responsive marketing mix: product policy, pricing, channels of distribution, integrated marketing communications, and support structure.