Nov 10, 2024  
2017 - 2018 Graduate Catalog 
    
2017 - 2018 Graduate Catalog [ARCHIVED CATALOG]

BUAD 6411 - Marketing Research


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This course is designed to examine marketing research as a systematic process that delivers actionable insights.Special emphasis will be given to digital tools that can be used for data collection and analysis.Topics will include research design and methods, with a focus on how to utilize marketing research for effective management decisions.