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Apr 23, 2024
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2019 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 446 - Consumer Behavior Credits: (3) Prerequisite(s): BUAD 311 The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.
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