BUAD 598 - Business-to-Business Marketing

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Participants in the Business-to-Business (B2B) marketing module will prepare for careers in brand management, sales, and sales management. The module includes learning firsthand the current best practices in B2B marketing through intense interaction with B2B company executives at every level. Career activities will focus on skill set practice and application through developing B2B marketing strategies, relationship management, strategic pricing in a competitive marketplace, sales force and distribution management, and negotiation.