Aug 05, 2021  
2020 - 2021 Graduate Catalog 
    
2020 - 2021 Graduate Catalog [ARCHIVED CATALOG]

BUAD 5407 - Marketing


Credits: (4)

Focuses on developing integrated marketing programs that address customer needs, competitive activity, channel and supplier behavior, macro environmental factors, and market evolution. Emphasis is placed on assessing the market and developing a responsive marketing mix: product policy, pricing, channels of distribution, integrated marketing communications, and support structure.