May 23, 2022  
2020 - 2021 Graduate Catalog 
2020 - 2021 Graduate Catalog [ARCHIVED CATALOG]

BUAD 5407 - Marketing

Credits: (4)

Focuses on developing integrated marketing programs that address customer needs, competitive activity, channel and supplier behavior, macro environmental factors, and market evolution. Emphasis is placed on assessing the market and developing a responsive marketing mix: product policy, pricing, channels of distribution, integrated marketing communications, and support structure.