BUAD 5707 - Business Analytics

Credits: (4)

The aim of this course is to supply the student with the analytical tools needed to succeed in business. The material will be closely coordinated and integrated with the other course offerings in the first year core (marketing, finance, etc.). The course covers various tools that are necessary to analyze and understand the implications of collected data. These include statistical tools (hypothesis testing, correlation and covariance analysis, probability distributions, simple and multiple regression, and forecasting) along with statistical decision making, simulation, constrained optimization, and sensitivity analysis. Emphasis will be placed on a student’s ability to understand and interpret the results of their analyses.