Jul 29, 2021  
2020 - 2021 Graduate Catalog 
    
2020 - 2021 Graduate Catalog

BUAD 6431 - Digital and Integrated Marketing Communications


Credits: (3) Prerequisite(s): BUAD 5401

This course explores the evolving world of integrated marketing communications, with special emphasis on digital media.  Students will create an integrated marketing communications plan to effectively promote a selected product to a target market through various media channels.  In addition, students will examine how digital media tools can be applied to advance professional products and services as well as their personal brands.