BUAD 6861 - Entrepreneurial Ventures

Credits: (3)

This hands-on course provides real world, experiential learning about how scalable startups are built. The focus of this course is not how to write a business plan. Rather, it is designed to be more of a practicval course - essentially a startup lab. You will work in teams learning how to turn a great idea into a great company. In fact, you won’t just learn about doing it, you’ll really do it. This course provides students with a live opportunity to build a venture. You’ll learn how to use a business model to brainstorm each part of a company and customer development to validate your model and to see whether anyone other than you would want/use your product. You will get your hands dirty talking to customers, partners, cometitors, as you encounter the chaos and uncertainty of theearly stages of a startup. The goal, within the contraints of a classroom and a limited amount of time, is to create an entrepreneurial experience with all of the pressures and demands of a startup. Finally, based on the customer and market feedback you gathered, you will rapidly iterate your product to build something customers would actually use and buy. Each week you will test each part of your business modell outside of the classroom and share your knowledge/insight gained with the rest of the class.