BUAD 5112 - Competing through Business Analytics

Credits: (4)

This course will include a survey of the state-of-the-art in business analytics: what companies have used business analytics for competitive advantage and how they have done it. This course will teach business acumen and how the field of analytics fits within the context of business. Topics will include business metrics as used for performance measurement and incentives, communicating with impact, visualization, the functions of a company; how they interact, and what data they have, and the development and deployment of algorithms. The course will also include: survey of opportunities for problem solving using business analytics in operations, supply chain, human resources, finance, and marketing, and also an introduction to the tools that are covered in this program.