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Apr 19, 2024
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2020 - 2021 Graduate Catalog [ARCHIVED CATALOG]
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EPPL 678 - Branding in Higher Education Credits: (3)
Increased competition for students and dwindling budgets require colleges and universities to assess their institutional identity and, in turn, develop a distinctive brand position within a competitive marketplace. This course will examine the necessary steps institutions of higher learning must take to inform, embrace, and execute a compelling brand identity.
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