Oct 16, 2021  
2020 - 2021 Graduate Catalog 
2020 - 2021 Graduate Catalog [ARCHIVED CATALOG]

EPPL 678 - Branding in Higher Education

Credits: (3)

Increased competition for students and dwindling budgets require colleges and universities to assess their institutional identity and, in turn, develop a distinctive brand position within a competitive marketplace. This course will examine the necessary steps institutions of higher learning must take to inform, embrace, and execute a compelling brand identity.