BUAD 5207 - Renaissance Marketer

Credits: (4)

Renaissance Marketer is a four-credit course and serves as the foundation for the Online Master of Marketing program. It will introduce students to a view of the traditional “4Ps of Marketing: Product, Price, Promotion and Place” through a new lens: Renaissance Marketing. Renaissance Marketing acknowledges the new world of marketing-one that is more collaborative, dynamic, and faster moving than ever before. In this environment, today’s successful marketers must apply the principles of the discipline in a different way. The course will also introduce students to a 5th “P” - Participation. With Participation, marketers engage consumers in the marketing process using technology, new forms of market research and advanced feedback techniques to co-create products, services, experiences, and business models.