BUAD 5237 - Residency: “Special Topic”

Credits: (1) Prerequisite(s): BUAD 5207 - Renaissance Marketer

The residency is designed:
• To help students better understand and assimilate into the culture of William & Mary and the Mason School.
• To teach content that is best learned in a face-to-face environment (e.g., experiential exercises).
• To allow students to make connections with faculty and each other along with an opportunity to create relationships that will endure beyond the end of the program.
• To introduce cutting-edge ideas and tools in critical topics: Global Marketing, Marketing Communication, Crisis Management, Artificial Intelligence, Pricing, Marketing Simulation, Mission Inspired Innovation, etc.

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