BUAD 5287 - Digital Content Management

(4) Prerequisite(s): BUAD 5207 - Renaissance Marketer

This course explores the evolving world of digital content management and its role in integrated marketing campaigns. Students will examine how digital media tools and techniques can be leveraged to advance products and services as well as their personal brands. Upon completion of this course, students will have a working knowledge of the current digital marketing ecosystem, content marketing tactics and ethical practices.