Mar 02, 2024  
2023 - 2024 Graduate Catalog 
    
2023 - 2024 Graduate Catalog

BUAD 5401 - Marketing Management


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Focuses on developing integrated marketing programs that address customer needs, competitive activity, channel and supplier behavior, macro environmental factors, and market evolution. Emphasis is placed on assessing the market and developing a responsive marketing mix: product policy, pricing, channels of distribution, integrated marketing communications, and support structure.