BUAD 5297 - Capstone: Revolutionary Marketing Leadership

(4) Prerequisite(s): All Online Marketing Courses

This course helps students with insights into the tenets of leadership-how to lead and motivate a team, how to handle crises, and how to manage ethical considerations in modern marketing. The leadership content is designed to prepare students to practice the skills they learn in the program in a senior-level marketing position. It also serves to complete the study of the Marketing Challenge. Each student will prepare a presentation to give to the class on their Marketing Challenge.