BUAD 5545 - Leadership Development Program 2

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In this course, the Executive MBA student will study and practice audience analysis and audience transformation; executive presentation strategy and delivery; developing and delivering the big idea; the story/visual/delivery model of leadership communication; storytelling & leadership; building empathy and creating emotional appeal all while learning and experiencing the latest and most effective communication tools (video, podcasts, social media, etc.) needed to influence and inform important audiences.