BUAD 456 - Advertising and Digital Marketing

Credits: (3)
Prerequisite(s): BUAD 311
A study of how to use advertising and marketing communications, with special emphasis on digital media, to build and sustain relationships with consumers. Development of an integrated marketing communication campaign will emphasize the presentation of products to consumers through relevant media to include digital channels. Target market identification, situation analysis, promotional stragegy and tactics, and evaluation within budgetary constraints will be stressed.