BUAD 5721 - Economic Analysis & Insights

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Decision-making is one of the most crucial roles of managers in public and private firms, large and small. This course draws on microeconomics to develop concepts and techniques that help managers allocate resources efficiently and determine appropriate strategies across their organization including pricing, production, and marketing in the context of various competitive market conditions. This is an applied course where students are actively engaged in using the concepts being covered, culminating in a major team project/presentation.