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Dec 22, 2024
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2024 - 2025 Graduate Catalog
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BUAD 5405 - Marketing Management (2.5)
This course focuses on the problems of building an integrated marketing program in light of external forces, such as the consumer, the trade, the competition and the regulatory environment. Specific emphasis is placed on the marketing concept, the marketing mix, market definition and dynamics, segmentation and positioning, and product/market evolution.
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