Dec 22, 2024  
2024 - 2025 Graduate Catalog 
    
2024 - 2025 Graduate Catalog

BUAD 6411 - Marketing Research


(2) Prerequisite(s): BUAD 5401  or BUAD 5403  

This course is designed to examine marketing research as a systematic process that delivers actionable insights.Special emphasis will be given to digital tools that can be used for data collection and analysis.Topics will include research design and methods, with a focus on how to utilize marketing research for effective management decisions.