BUAD 5112 - Competing through Business Analytics

(4) Prerequisite(s): BUAD 512A - Probability & Statistics with R, BUAD 512B - Business Modeling with Python

This course will include a survey of the state-of-the-art in business analytics, exploring how companies use it for competitive advantage, and identifying factors for successful strategic and operational support as business intelligence tools. Topics will include business metrics used for performance measurement and incentives, effective information communication, visualization, process improvement, the development and application of algorithms, and ethical implications. The course will also include a series of opportunities for problem-solving using business analytics in different areas of an organization, such as operations, supply chain management, human resources, finance, and marketing.