PUBP 619 - Social Network Analysis

Spring 3 Joosse.

A social network is a collection of actors (people, organizations, countries, etc.) and the relationships (friendships, advice-giving relationships, financial exchanges, common membership in a club, trade relationships, etc.) that connect them. Social network analysis (SNA) is a discipline that arose from the revelation that these relationships matter in understanding how individual actors behave. By visualizing and calculating the mathematical properties of these networks, SNA provides important information that traditional analysis tools do not.