BUAD 6061 - Marketing Analytics

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This course is an introduction to marketing analytics. It will improve your ability to be a good consumer of marketing analytics as well as a better manager of marketing analysts. The learning objectives for this course are: (1) learning the models and frameworks that guide marketing decisions, (2) becoming a better partner in the analytics process, (3) understanding how to get data, judge its quality, and extract information from it, (4) understanding the strengths/weaknesses of various analytics approaches, and (5) knowing the best tool to apply to common marketing problems.