Mar 28, 2024  
2013 - 2014 Undergraduate Catalog 
    
2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 446 - Consumer Behavior


Fall or Spring (3) Olver Prerequisite(s): BUAD 311 

The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.