Nov 28, 2021  
2013 - 2014 Undergraduate Catalog 
2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 448 - Marketing Strategy

Fall or Spring (3) Mooradian Prerequisite(s): BUAD 311  or consent of the instructor

Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.