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Apr 23, 2024
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2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 452 - Marketing Research Fall or Spring (3) Luchs Prerequisite(s): BUAD 311 and an introductory course in statistics; or consent of instructor
Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.
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