Apr 25, 2024  
2013 - 2014 Undergraduate Catalog 
    
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2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 481 - Service Quality and Marketing

Fall or Spring (1.5) Staff Prereq/Corequisite(s): BUAD 350  or consent of the instructor.

This course focuses on performance measurements, quality dimensions, and key processes in the service environment.