Mar 29, 2024  
2013 - 2014 Graduate Catalog 
    
2013 - 2014 Graduate Catalog [ARCHIVED CATALOG]

BUAD 501 - Management Communications


3

Builds skills and knowledge to be a successful managerial communicator. The first part covers topics relating to your personal awareness and development of basic communication abilities. As the course proceeds, topics include: communication strategy, presentation graphics, communication style and tone, structuring message content and argument, as well as, change, crisis, ethics, electronic, and intercultural communication, as well as news and media relations. Through the course, students learn to understand the importance of effective communication in managerial and leadership roles, appreciate the value of strategic organizational communication, and enhance their speaking, writing, and other communication abilities.