Nov 21, 2024  
2014 - 2015 Undergraduate Catalog 
    
2014 - 2015 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 311 - Principles of Marketing


Fall and Spring (3) Szykman, Williams, Staff Prerequisite(s): ECON 101  and ECON 102 , or consent of the instructor.

A study of the role of marketing in business and the economy. Emphasis is on the examination of functions, institutions and policies.