BUAD 476 - Electronic Commerce

Fall or Spring (1.5 or 3) Staff Prerequisite(s): BUAD 350

Electronic commerce describes the use of digital connectivity to pursue business objectives, including information technologies such as electronic data interchange, electronic funds transfer, Internet, intranets, extranets, mobile, wireless, and social networking. To remain competitive in the 21st century, firms and the people whom manage them must more fully utilize the opportunities presented by electronic commerce by refining the definitions of markets, relationships with partners and competitors, and the development and delivery of goods and services.