2024 - 2025 Graduate Catalog
Online Master of Science in Marketing
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Program Description
The Mason School of Business Online Master of Science in Marketing (OMSM) will transform ambitious professionals into Renaissance Marketers by equipping them with the ambidextrous marketing skills necessary to thrive in today’s dynamic business environment-equipping them to lead teams, understand customers’ needs, create new value for their organizations, and accelerate their careers.
The program blends the best of William & Mary - a Public Ivy education, world-class faculty, small classes, and a global community of peers - with a program designed exclusively for online students. Connect to community that extends far beyond the classroom to grow your network. The online learning environment - which is always accessible through a mobile app and online course room - is designed to deliver the flexibility you need to accommodate the other demands of your life.
Students will learn to think strategically about the timeless principles of marketing to win in a dynamic environment. The core content area of our program are as follows:
- Understand Value: use data analytics to develop customer insights and identify opportunities.
- Create Value: implement the latest in design thinking and innovation techniques to develop and manage products and services.
- Communicate Value: develop integrated marketing communications approaches using the latest techniques for experience planning and digital marketing.
- Lead with Values: Galvanize teams and marketing organizations around principled innovation that generates value for the customer, the organization, and society.
This emphasis on ambidexterity will teach students to identify new sources of value by managing and gleaning insights from data and human-centered research, create new value through product and service innovation, and communicate value using the latest in digital and integrated marketing communications.
By the end of the program, each student will master the fundamental principles of marketing and will have developed a clear understanding of how to put those principles into practice in today’s unique environment. They will also gain the personal insight, purpose of mission, and confidence to effectively lead a marketing organization to achieve principled, sustainable success.
Academic Calendar
To view specific dates for the current Academic Calendar, please refer to the current calendar dates on the University Registrar’s webpage.
Format
Degree Completion Time - 4 semesters
Credits required for Online Master of Science in Marketing - 33
Students are required to have a computer with internet access and a webcam.
Fact Sheet/Tuition
The Online Master of Science in Marketing program is a part-time program comprising 33 credits. The program is designed to be completed in 4 semesters. Students take two 7.5 week classes in the fall, spring, and summer semesters. Eight 4-credit classes and one on-campus residency (1 credit) are required for the degree (33 credits total). Classes are asynchronous and are accessible by web or mobile application.
Admissions Requirements:
The Online Admissions Team at the Raymond A. Mason School of Business seeks a special kind of professional to fill the digital classrooms of our Online Master of Science in Marketing program. Intellectually ambitious and unafraid to push boundaries, the students who will thrive in the Online Master of Science in Marketing will redefine the field in the coming years, prepared to thrive by the broad and deep training they receive as Renaissance Marketers.
While successful candidates may come from any professional field, all applicants must have:
- A bachelor’s degree or equivalent from a regionally accredited college or university
- In addition, they are required to have a minimum of two years of professional work experience with marketing exposure
Applicants must submit an online application that includes the following:
- Transcripts for all conferred degrees
- Current resume or CV
- One essay
- Two professional recommendations
- Interviews are offered by invitation
Online MS in Marketing Tuition & Fees:
Please visit the W&M Student Accounts website for information about Online Master of Science in Marketing tuition and fees.
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