Required Credit Hours: 18

Core Requirements:

• BUAD 203 -  Principles of Accounting (3)
• BUAD 311 -  Principles of Marketing (3)
• BUAD 446 -  Consumer Behavior (3)
• BUAD 448 -  Marketing Strategy (3)
• BUAD 452 -  Marketing Research (3)

Electives:

(choose 3 hours)

• BUAD 442 -  The Psychology of Decision Making (3)
• BUAD 450 -  Global Marketing (3)
• BUAD 454 -  Retailing/E-tailing (3)
• BUAD 456 -  Advertising and Marketing Communications (3)